6 Big brands that failed miserably
Though there is no guarantee of success and failure when it comes to chasing the customers, however, we expect big brands are always ahead of the game. Even though small companies may do better still, competing with big brands is a different game as they are too big. However, the assumption is not true, even though most of us believe it. That’s why giants like Kodak and Blackberry faced their fate which was beyond imagination some years ago. Here are 6 big brands that were failed miserably which is hard to believe.
It is difficult to imagine that the software giant due to whom almost eighty percent of people across the globe able to know about the computer faced one of the unbelievable failures in the tech industry. Even though they made their phones using the original concept and secure technology still surprisingly, it didn’t survive in the market. Probably, the first company in the smartphone sector that created features a phone should have before the rise of iPhone and Android. The best part about Windows was they didn’t copy anything from anyone even after the rise of Apple and could suppress iPhone, but destiny had something different for it. In 2010, after the launch, it looked like there were no competitors for Microsoft that can challenge Windows and it had all the potential. But its denial to support the rising social media app like Instagram and video sharing app YouTube backfired and acquisition of Nokia became a disaster. Though excluding YouTube from Windows phone was Google’s decision as it didn’t want to give any chance to Windows to rule the market by opening all the door. The strategy worked well for Google and against Microsoft and Windows mobile saw its downfall, and finally, in 2017, the company announced about shutting down of its smartphone business. The situation would be different, and probably Windows would rule today instead of Android and Apple if they could resolve those issues.
Surprisingly, Google made its way in this list that probably beyond anyone’s imagination but it’s true that the search engine giant unable to make its mark at everywhere especially when it comes to social media. Not only once but also twice it failed in social media, and it seems that the company gives up and trying to capture it in different ways.
The immense popularity of Orkut in countries like India and Brazil made it unbeatable on the internet. Then a 20 years old guy Mark Zuckerberg came with a new project called Facebook. Both Facebook and Orkut had been launched in 2004, and it was beyond imagination that a college dropout student could beat the internet giant within a few years. Orkut got a massive success during its initial 3 years, but from 2008, it slowly faded away as Facebook started getting popular. It was unable to create something where people can express their feelings, statement and explore the world through a platform. Another serious mistake they did by not making it mobile-friendly despite knowing the popularity of mobile devices. Surprisingly, Google didn’t bother about expanding it like Facebook and ignore the importance of mobile app. Today we could expect Orkut at a place where Facebook sits, but it didn’t survive in the battle of technological evolution and became a memory for us.
– Orkut was not just a single failure of Google; it again failed to get attention while it was trying its hand in social media to beat Facebook. In 2011, it launched Google Plus but again failed due to the not so user-friendly features. Unlike Orkut, Google Plus failed from the beginning, and as per The Wall Street Journal, it became a Ghost Town. Though Google claimed that 90 millions of users joined within one year, but that didn’t make any sense as most of the users signed up for Gmail and other popular products, and by default, they registered for Google Plus. Because the average time spent by a user on Facebook was 405 minutes a month whereas on Google Plus, it was only 3 minutes at that time. Even their claim of getting 100 million monthly traffic was close to illusion as it was because of the popular products like Gmail and YouTube. The company yet to get any success in Social Media.
It’s not surprising to see the former internet giant in this list as its business is declining from a significant period of time. To make the situation worst, CEO Marissa Mayer took disastrous decisions that completely destroyed the company who was ruling the internet once. She failed miserably at finding different sources of revenue and even unable to find a solution that could help the existing revenue system which was decreasing.
The biggest disastrous she made by shutting down Yahoo Messenger though again in they re-launched but in 2018 they permanently discontinued. During 2013 after the shut down of Messenger, she blamed the spam and security issue. After the downfall of the first messenger app, the growth declined continuously, and the repeated data breach raised the question about the users’ privacy. In overall, the company is struggling in every field where it was ruling once and finally, In 2016, Verizon acquired it for $4.83 billion. In 2008, Microsoft offered $44.6 billion which the company formally rejected even though it was struggling at that time with several layoffs. The company suffered due to poor leadership and management, and after Jerry Yang, no Chief Executive was able to run the former internet giant successfully.
One of India’s biggest conglomerates even failed at its dream project miserably from the beginning. Its vision to provide affordable cars to the middle-class people had been shattered after a constant battle to survive and in 2018, it stopped the production due to its declining in sales. From the beginning, the project became a political propaganda that ruined its reputation though it somehow managed to start. However, intentionally/unintentionally it labeled itself as the cheapest car where people reluctant to buy and prefer competitors’ products for a higher price. Despite being an efficient car in terms of technology and price; it failed miserably, and the blame goes to the wrong marketing strategies only. It is beyond imagination that an iconic company like TATA failed in its dream project so bad that it stopped the production and sales completely for the first time in its 150 years of glorious history.
Like Yahoo, once it was ruling the photographic industry being the first camera company, however, in today’s world, it is struggling to survive. The Razor and blades model became a massive success for the company for a long time but the inability to notice the change backfired and the time they realized was too late. When Fujifilm entered the US market, Kodak didn’t take it seriously and even missed the opportunity to become the sponsor of the 1984 Los Angeles Olympics. Fujifilm didn’t let go the chance and became the official sponsor and made a footstep in the US market by opening a plant. Though both companies understood that the future would be digital, still, Kodak thought that photographic film business will stay here. It even dropped its digital camera in 1975 without the product launch in the fear of losing its photographic film business. Else, officially, it would be the first company that invented Digital Camera. When people were shifting towards digital cameras, Kodak was unable to understand the importance and thought that no matter what, photographic films would be here to stay in the market. When rivals were switching to the digital mode, it didn’t bother about it. It was too late to adopt digitalization for the world’s first camera company, and in 2012, it filed for Chapter 11 bankruptcy protection, and the glorious era came to end.
The company did some serious mistakes by not understanding the consumers’ requirement and preferred business customers. In the smartphone market, biggies like BlackBerry would easily capture a large market share if they understood that it’s the consumers, not business customers that would help to gain more market share. When the company realized the importance of touchscreen, it was too late and rivals like Apple and Samsung were already ahead of the game. Known for its security, BlackBerry had a no-compromise attitude when it came to privacy, but then it did a fatal mistake that was unimaginable. It opened the door for other operating systems that ultimately killed its reputation being an iconic phone that’s known for data protection and own operating system. The problem is the company failed to understand the consumer smartphone market and underestimated Apple and Android popularity. Like Kodak who didn’t leave the photographic film business even after its downfall, BlackBerry didn’t leave the physical keyboard concept, and even its current license holder TCL is selling the handsets by using the same concept. The company could give a tough a competition to Apple but the failure to understand the market, poor management, unappealing products, and outdated concept destroyed its business. It was too late for the company to realize that the name itself won’t help for a long run unless the products are appealing.