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6 failed social media sites that never able to beat Facebook

failed social media apps

The glorious era of Yahoo Messenger and Orkut can be understood only if you are the 80s and 90s kid and that to be you must have access to the internet during 2012 if not 2014. Why 2012 and 2014? Because the two most popular online platform said goodbye to the internet with a painful message and left us with some beautiful memories. These were the days when we were not familiar with mobile apps but connected with these two platforms too much. Orkut was the most favourite social networking site for Indians and Brazilians and Yahoo was the favourite chat application, and then a college student came with Facebook, and the rest is history. Despite the growing popularities, Facebook was unable to capture Indians till 2009-10 though people started joining still, everyone’s favourite was Orkut and Yahoo Messenger. Even Rediff Bol (similar to Yahoo Messenger) had some fair share, but everything was slowly wiped out, and Facebook became the king of the Internet. The battleground was once full of many giants, but today we don’t see even one those who were once unbeatable. Here are 6 failed social media apps that unable to beat facebook where some had innovative approaches, and some were ruling the internet, but now they don’t even exist.

The first social network that inspired others to start became a massive success as well as miserably failed. Founded in 1996, this first social networking site had once 3.5 million registered members and 100 employees, and later YouthStream Media Networks purchased it for 125 million in 1999. But unfortunately, due to the Dotcom bubble, the site had been shut down in 2000 and later bought back again after few years. It developed many features which have been followed by all leading social media including Facebook, LinkedIn and Myspace.


Once it was too big than Google and Yahoo in the US and had 300 millions of users with a valuation of $12 billion and media baron Rupert Murdoch purchased it on $580 million. However, today its presence is unknown, and it just became a music site for the namesake. In 2005, it was popular among teenagers and young adults and decided to purchase Facebook started just a year before but rejected Mark Zuckerberg demand for $75 million. Today there is no comparison between MySpace and Facebook.


Both Facebook and Orkut started in the same year, but the later lasted for 10 years, however, in this period it ruled the internet for a while and was popular especially in India and Brazil. When Google failed to acquire Friendster; it decided to start its own social network, and became a hit. But from 2010, its downfall started when Facebook decided to open its first Asia office in India. In 2010, it crossed half-billion users, and Orkut was way behind it with 19 million and 34 million users in India and Brazil respectively, and the downfall continued, and in 2014 it decided to go offline.


The Malaysian gaming website which was once a social site was able to create its unique impression when biggie like MySpace, Hi5 were ruling the internet within a short span of period. It was the first among those few social networking sites that able to get 3 million users within the first year of its launch. Just after one year of its launch, Google wanted to buy Friendster for $30 million, but it rejected the offer which is considered as a regrettable decision. Its charm inspired Mark Zuckerberg where he referred Friendster as a model during the launch of Facebook where users can search friends according to their interest. Even Friendster once offered to buy Facebook which it rejected. In 2009, a Malaysian company bought it for $100 million and changed it to a gaming platform in 2011, but in 2015 the website had been shut down.


When the word social network was not officially used, Makeoutclub
came to the picture which was a mix of social connection and indie music culture. Here people used to meet others, promoting their bands, and participate in music scenes as an exchange program. The site git huge popularities and notable magazines like Time, Spin Magazine and Rolling Stone as well as several channels like MTV, Much Music gave it coverage. But the rise of other sites like Facebook, Twitter, YouTube, MySpace slowly blocked its path, and it became outdated as time passed and in 2017, it went offline.

Google Plus

Even though Orkut failed that didn’t deter the search engine giant to create another social network site, but it didn’t work well from the beginning. Tough Google did its best to beat Facebook, however, the search engine giant failed, and struggled to gain visitors attention. Initially, Google claimed that 90 million users joined which later proved to be a hoax as they unintentionally signed up while registering for YouTube, Gmail and other popular products and the security breach added another controversy. After eight years of struggle (2011-2019), Google decided to shut down Google Plus.

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