How make billion dollars through controversy – Kim Kardashian approach
Kim Kardashian needs no introduction, but probably you always want to know about how and why she always a favorite topic for the mainstream and social media. You may say that she is a popular television personality and actress but total four movies till now, and yes she did a pretty number of television shows. In case you forget from 2016, she doesn’t have any work still the entire family has a worth more than a billion dollar! Though she is a part of a well-connected family that doesn’t deter to create her own image. Maybe you are scratching your head by thinking about what magic trick she knows that makes her different than other celebrities. Can you imagine even she should be a case study for business? Yes, she should be. Let me explain how to make billion dollars through controversy in Kim Kardashian way.
You need to think in advance than people around you
It’s not only about Kim Kardashian, but also all those successful people we see around us are the same that include Narendra Modi, Steve Jobs or anyone. First of thing is you need the confidence to achieve anything and secondly, your way of thinking should be ahead of the people of the current time. To become successful, you have to see the opportunity ahead of time.
You need the courage to create controversy because this is the best way to market yourself
It’s a fact that we all want to know about controversies, however, reluctant to admit it and even accuse those as an attention seeker who got the frame through this. She understood the power and created it back to back without thinking twice- in fact, we can say with a proper plan. Each has the potential to spark controversies, and even that could create more trouble still she chose them, and we all know why.
1. Leaked Video
A video with her boyfriend leaked online during 2007, and she threatened to sue the Vivid Entertainment who distributed the clip but settled the matter with $5 million and still the video is available that helps her to generate the revenue as per the agreement. She knows the art to stay in limelight and use it to market her business and here are some notable mentions.
2. Paying tribute to the terror victim people by partying and taking photos
Credit: (Twitter/ Kim Kardashian)
That’s right, and she did though later deleted the pictures after it sparked so much controversy and the social media started portraying her as a heartless woman with no humanity. In that photo, she mentioned that she is paying tribute to the victim of Manchester terror attack that took the lives of 22 people. She wrote it is difficult to imagine the pain of the parents searching for their kids however concerts are the places where you can lose your loved one and have fun.
3. Portraying herself as Virgin Mary
Credit: Kimoji/ Kim Kardashian
This time she did another with the intention of getting fame again that worked pretty well after all hurting religious sentiments are like playing with fire, and whatever the consequence may, it will give the popularity for sure. She replaced her face instead of Virgin Marry and showed it as a transformation, and that was not going well.
Make the negativity into profitability
That is she is doing from her entire life, and we know this will continue. She did not miss the opportunity after her leaked videotape and tried her best to market the negativity in a positive way. She appeared on the reality television series Keeping Up with the Kardashians with her family that gained popularity. She appeared on the Playboy magazine where posed as a nude that again gave the publicity she wanted. What we learn from her if we are smart, it is not difficult to use the negativity as an opportunity. In case you don’t have anything, create something like that, and she should be a case study for negative marketing.
Understand social media and audience
The most common thing between her and Indian political party BJP is they both understand the power of social media before someone could think about to create an account on it. Remember the time, when rivals used to make fun of Modi by saying him as the PM of social media, but those same people joined and started their promotion after seeing his massive victory in 2014 election. Kim is no different than Modi, and she knows her audience well for which she continues to engage them in social media through her selfies (yes, most of them are not for underage people), inside look at her brand, asking audience opinions and many more. The aim is to ensure that fans remember her and here, it means people attention should continue without letting them feel that they are not following any random celebrity.
Don’t rely on a single success
She could take a break and still have a lavish lifestyle, but that was not her goal, and she tried in different ventures though acting & singing career were unsuccessful however as an entrepreneur she became successful. Today the entire Kardashian family sits on almost one billion dollars net worth, and even though they are popular, but a special credit goes to her for this.
Featured Image: Wikipedia